The three main types of videos that websites use are viral videos, conversion videos, and educational videos.
· Viral video: Viral video is different from other types of video, as it is located outside of a business website. Viral video is used for distribution (marketing) and promotion purposes. The business’s intention is to embed viral video in several different sites in order to reach as much audience as possible.
· Educational video: Educational video is mainly used to educate audience and it is presented on a business website. This video also helps in establishing trust and thought-leadership. Visitors, who would like to know more about the business or its services view educational video.
· Conversion video: Conversion video is placed on the home page and it is mainly used for engaging site visitors. This video makes engaged visitors to concentrate more time on websites, which in turn provides more favorable circumstances to make money. Video is considered as a great tool for enhancing stickiness to a site and as a proven medium for building up engagement with customers.
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